ATG / BRUSSELS
Supporting a diverse target group with innovative tools
CHALLENGEAs global renowned glove producer, ATG Intelligent Glove Solutions, is being challenged to innovatively adapt to the trends and rapid changes in the market. The brand is looking to promote their products and create extra value for the brand and customer by using adapted tools to each member of their divers target group. ATG is also eager to engage with their full funnel: from distributor to end-user.
WORKOur team has supported ATG with all types of communication and digital tools. Together with the company we created the tools that fitted for their marketing needs From product launches, training tools, B2B marketing, internal communication and social media. Last year we focused on their rebranding. As the brand is more and more evolving towards a global international player, coherence was needed. As an example, the development of a new website met the evolving technology and customer needs. On top of that, the brand was able to connect to their divers target group, with the combination of different social media channels like Facebook, LinkedIn and Medium.com.
One of the first companies on the market to come with this innovative form of long reads.